Wednesday, June 16, 2010

Magazine Concept

This magazine (untitled) will be for women who find themselves living in an urban environment but love the outdoors. It will focus on ways to get out of the city, places to go, and things to do inside the city that will make you forget that you are there.

Gender: Female
Age: 21-40
Income: $40 to 80k
Education Level: College Grad
Location: Urban

Articles could include:
ways to decorate your urban apartment to bring the outside in
urban oasis - places to escape to in a city
getting out of the city - best places for camping/climbing/biking/hiking
feature on a professional urban woman with an active outdoor lifestyle
how to meet other outdoorsy people in the city - form a group!

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